News

For Immediate Release

For Information
Melanie Lux
803.376.1603
mlux@luxandassociates.com

MedOptima Launches New Website, Adds Functionality and Convenience for Physicians and Patients

FORT WAYNE, IND., January 29, 2010 - - MedOptima, a medical practice consulting and revenue cycle management firm, has launched a new interactive, content-rich website, www.MedOptima.net. The website is designed to demonstrate how MedOptima is different than traditional billing companies and showcase the services that maximize the operational efficiency and financial performance of medical practices.

The comprehensive website includes new tools such a secure portal for client physicians that provides secure, 24/7 access to user-specific information, a link to a Patient Service Center where clients’ patients can get information about their medical bills, a section that shows how MedOptima clients’ billing results outperform other physician practices, and a more robust physician testimonial section.

Commenting on the new company’s site, MedOptima President Eric Beier, MD, MBA, said, "Our website is now one more way that we add value to medical practices. The physician portal allows our clients to come to the website when it is convenient for them and get reports on the financial performance of their practices. Their patients also can refer to the website for help with financial questions. This added functionality streamlines the business side of medical practices and make life much easier for everyone."

The new site also features Perspective, a forum of articles and opinion pieces authored by Dr. Beier on issues that affect the business of medicine as well as best practices physicians can apply to optimize the financial performance of their practices. With a background in medicine and business, Beier brings knowledge, insight, and clarity to today’s complex issues facing today's physician practices. In these articles, he shares his view on topics that will be of interest to anyone looking for a common-sense perspective on health issues.

The website was developed by Lux + Associates, Inc., a South Carolina-based marketing firm.

About MedOptima
Established in 2005, MedOptima is a strategic partner to medical practices, providing revenue cycle management, business consulting, software hosting, and electronic medical records systems for purchase or by subscription. MedOptima is committed to helping single and multi-specialty medical practices optimize their profitability, compliance and overall business performance through the use of technology, leading business principles like Six Sigma and lean manufacturing, and personal, professional service. MedOptima has two locations: Fort Wayne, Ind. (headquarters) and Merrillville, Ind. Learn more at www.MedOptima.net.

---

News

For Immediate Release

For Information
Melanie Lux
803.376.1603
mlux@luxandassociates.com

MedOptima, Ruffolo Benson Form Healthcare Consulting Alliance
Services aimed at medical practices and hospitals challenged by rapidly changing healthcare and business environment

FORT WAYNE, IND., December 8, 2009 - - The automotive, housing and financial industries aren't the only ones challenged by today's difficult economic times. Medical practices and even hospitals are facing a growing tide of financial turmoil as the recession lingers and proposed healthcare reforms cast a pall of uncertainty.

Now two Fort Wayne-based professional services firms have joined forces to provide strategic consulting services to medical practices and hospitals designed to strengthen their financial and overall business performance. MedOptima and Ruffolo Benson, LLC, are now assisting healthcare providers with enhancing their operational performance, increasing profits and cash flow, and in so doing, helping create greater financial stability.

Commenting on the collaboration, MedOptima President Eric Beier, MD, MBA, said, "Medical practices and hospitals play a unique role in American communities. Not only do they provide for the public's health needs, they also serve as stable economic engines. However, like other businesses, they are being challenged to survive and must now take steps to strengthen their financial position so they can remain in business. Working together, MedOptima and Ruffolo Benson can help hospitals and medical practices identify opportunities to become more efficient, implement new health information technology and best business practices, and become more profitable."

MedOptima has extensive healthcare consulting experience, specializing in helping medical practices optimize billing processes, revenue generation and profitability. It utilizes world-class business principles like Six Sigma, Lean Manufacturing, and the Toyota Production System that enable physicians to transform their practices into highly efficient businesses. On average, the revenue of MedOptima clients increases by 10 percent within a year of switching to the firm's systems.*

Ruffolo Benson is a consulting and capital sourcing firm that helps businesses in a wide range of industries become more successful through improved strategic, financial and operational processes. They also provide assistance with mergers and acquisitions and capital sourcing. Its partners, Joe Ruffolo and Bix Benson, have first-hand experience in healthcare, pharmaceutical, consumer products, transportation, banking and legal industries.

Ruffolo says the partnership with MedOptima gives medical practices and hospitals a powerful resource for creating stability in unstable times. "Both of our organizations are committed to making our clients successful. Combining our respective experience as physicians, attorneys and business people, we will help our clients develop and implement a 360-degree strategy that takes into account all aspects of their organization. A one-dimensional approach simply will not work in today's complex world," he said.

MedOptima and Ruffalo Benson will serve healthcare providers in Indiana, Illinois, Michigan, and Ohio.

About MedOptima
Established in 2005, MedOptima is a strategic partner to medical practices, providing revenue cycle management, business consulting, software hosting, and electronic medical records systems for purchase or by subscription. MedOptima is committed to helping single and multi-specialty medical practices optimize their profitability, compliance and overall business performance through the use of technology, leading business principles like Six Sigma and lean manufacturing, and personal, professional service. MedOptima has two locations: Fort Wayne, Ind. (headquarters) and Merrillville, Ind. Learn more at www.MedOptima.net.

About Ruffolo Benson, LLC
Founded in 1993 by Joe Ruffolo and Graham Richard, Ruffolo Benson sources capital and provides advice and counsel for a whole range of business activities from mergers to acquisitions, sales to turnarounds. The Firm's approach recalls a time when businesses were more personally served by regional investment bankers and combines it with a diversity of expertise to provide clients with honest, innovative thinking that enables them to grow their businesses. Ruffolo Benson is headquartered in Fort Wayne, Ind. Learn more at www.RuffoloBenson.com.

---

For Immediate Release

For Information
Melanie Lux
803.376.1603
mlux@luxandassociates.com

MedOptima Medical Practice Clients Outperform Industry Billing Performance Benchmarks
Proactive business approach boosts financial performance in tough times

FORT WAYNE, IND., December 7, 2009 - - At a time when many medical practices are experiencing a decline in earnings, clients of MedOptima are bucking the poor economy and other challenges and enjoying billing performance that exceeds key industry benchmarks. The net result is more revenue and faster cash flow on the same volume of business.

The Fort Wayne-based physician billing and consulting firm reports that its medical practice clients are outperforming three benchmarks set forth by the Medical Group Management Association (MGMA), a national organization committed to the improvement of medical group practice professionals. MedOptima medical practice clients experience a 98.4 percent first pass cleans claims rate versus the industry average of 90 to 92 percent. The mean net collection percentage of MedOptima clients is 100 percent versus the MGMA net collection mean of 96.7 percent. MedOptima clients also have of median of 34.3 days in accounts receivable versus the MGMA median of 43.9 days, a difference of almost 10 days.*

MedOptima President Eric Beier, MD, MBA, attributes the superior performance of his company's clients to a number of factors, including the adoption of leading edge business practices, the use of information technology aimed at streamlining billing practices and eliminating inefficient processes, and the experience and expertise of the MedOptima staff.

"Physicians today are challenged to obtain appropriate reimbursement for services, a situation that threatens the health of the medical practice and can distract physicians' attention from patient care. However, by taking a proactive business approach to billing and with the right billing partner, medical practices can boost financial performance even in tough times. For a growing number of medical practices in Indiana, Illinois, Kentucky, Michigan and Ohio, MedOptima is that partner," says Dr. Beier.

Within a year of becoming a client of MedOptima, medical practices have experienced a median increase in revenue of 10.2 percent from their previous biller, whether an internal billing department or another billing company.** MedOptima's goal is for all of its clients is to meet or exceed the MGMA “better performer” benchmarks for financial performance, since MGMA “better performers” have historically had significantly better profitability than their non-better performer colleagues.

About MedOptima
Established in 2005, MedOptima is a strategic partner to medical practices, providing revenue cycle management, business consulting, software hosting, and electronic medical records systems for purchase or by subscription. MedOptima is committed to helping single and multi-specialty medical practices optimize their profitability, compliance and overall business performance through the use of technology, leading business principles like Six Sigma and lean manufacturing, and personal, professional service. MedOptima has two locations: Fort Wayne, Ind. (headquarters) and Merrillville, Ind. Learn more at www.MedOptima.net.

* MGMA 2008 data for multi-specialty medical practices, including primary and specialty care, not hospital owned.

Events

Dr. Eric Beier is available for speaking engagements for medical and practice management associations. Please contact EBeier@Medoptima.net with your request.